PROMOTING INNOGEECKS TECHNOLOGIES

Write an article to convey how our company is different from others by sumithra namburu from innogeecks(digital marketing). 

INTRODUCTION ABOUT INNOGEECKS:

   Innogeecks Technologies is based out of Vijayawada is formed by group of alumni from IIIT Bangalore and IIIT Hyderabad and it is registered as a firm. Our teams were providing IT and ITES services to independent clients located in Vijayawada and Bangalore as a freelance group since 2010. Previously it was a part of Innogeecks Global Services Pvt. Ltd. and now it is a part of Innogeecks Technologies (OPC) Pvt. Ltd. Our areas of expertise include Cloud Computing, Cyber Security, Big Data, Data Analytics, Blockchain (DLT),AI/ML using Python etc., Our operations office is in the heart of Vijayawada(Benz Circle) and within the limits of Amaravati, capital of our state(A.P). Amaravathi is also considered as a education hub of AP. We have a huge talent market in this location.

1. Increase Brand Loyalty:

Customers like a business that shows that it doesn’t only care about profits and promoting itself. In fact, customers are much more likely to stick with a brand that shows that the people behind it care about a greater cause and have shared values, making it more likely that these customers will buy future products from your business, specifically. Consumers also like to know that their own money is going to a good cause when they make a purchase.

2. Boost Employee Morale:

You can also improve employee retention and overall morale by working toward a good cause, as employees prefer to work with a company with responsible social practices. Higher morale increases productivity which, in turn, increases profit. Employees are also more likely to stay with a company in the long term if it’s aligned with their values.

3. Increase in Sales:

Consumers are more likely to make purchases if they know that a portion of their money will be used to contribute to a charity or other nonprofit. In many cases, consumers will actually buy more if they know that their purchases are doing good for others, particularly if it’s a cause they believe in.

4. Positive Press Coverage and Company Reviews:

The media loves when a business promotes a nonprofit, leading to more positive press and favorable company reviews from people who support those causes.

Because consumers are more likely to be impressed with your brand if you give to a good cause, you’re more likely to stick out and build your reputation, which can attract new customers and keep them coming back. Combined with consistent quality among your product and service offerings, cause marketing can help you develop a solid reputation as a business that genuinely cares about the people it serves.

5. Reach New Audiences:

Individuals interested in the cause may not be aware of your products or services, but with the help of cause marketing, this audience may learn about you and connect the cause with your brand. You’ll be able to attract more people through the audience of the organization you support, potentially reaching new customers who may not have found you otherwise.

6. Leverages Networking and Partnership Opportunities:

Through cause marketing, you may have the chance to expand your network and connect with businesses working toward the same cause. Whether you want to advertise on the radio or partner with another business to connect with their audience and attract more customers, cause marketing can open up many appealing opportunities.

7. Charge Premium Prices:

A recent online survey found that 56% of respondents were willing to pay more for products from companies committed to social values. Cause marketing differentiates your product from the competition, thus justifying increases in prices that can further increase profits.

Implement Cause Marketing to See the Benefits for Your Business:

Cause marketing is a great way to boost the profitability of products or services without any need to add new features or benefits. You can sell the same product or service as the competition while charging more and increasing sales.

However, to get the most from cause marketing, you must have an authentic commitment to a cause, not just a one-time gimmick. If you show that your business really cares about contributing to a cause greater than simply improving sales and brand recognition, cause marketing can be an invaluable asset.

By following these rules our company got first place:

 

      1. Choose the right keywords.

     2. Devise a local search strategy.

    3. Focus on quality content.

   4. Generate backlinks.

   5. Utilize social media.

Research Work:

4 Patents

3 Awards 

45 Papers Published 

9 Papers Reviewed 



 CONCLUSION:

 It's a total Package type of things, and you need to work on all of the elements in the Infographic above, sure, implementing a few of them is better than implementing none,  but the goal is to make our website so great that people would want to come back and buy. 

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                       THANK YOU